Cities are complex and dynamic entities that are constantly evolving. They are also the epicenter of innovation, creativity, and economic growth. However, to retain talent and promote economic development, cities must ensure that their residents feel connected to the place they call home. This is where the work of Jeanette Pierce, a social entrepreneur and lifelong Detroit resident, comes in.
Pierce founded the City Institute to help cities attract and retain talent by ensuring people feel connected to where they live and work. Her approach involves experiential learning and non-traditional tours that teach locals and newcomers about Detroit’s assets, small businesses, historic neighborhoods, city planning and development policies, and innovative solutions to the city’s challenges. By providing a deeper understanding of the city, residents and stakeholders are inspired to be a part of building a more equitable and thriving future.